Male Skincare Market in China May Soon Match Women's

[CHINA DAILY] This is interesting, especially since the CCP made a big stance against "sissy boys". Economics and social trends tend to win out when coming up against politics, but Beijing's not shy about ruffling a few feathers on a whim so we'll see if this trend continues.

Some quotes from the article:

• The male skincare market in China is expected to be worth 24 billion yuan by 2027, according to a report released during the opening ceremony of the Shanghai International Cosmetic Festival, which took place on May 11 in Jing'an district's MOHO Mall.

• Co-released by L'Oréal China and National Business Daily, the New Beauty Momentum report revealed that the size of the male cosmetic market grew from 10.44 billion yuan ($1.50 billion) in 2013 to 16.59 billion yuan in 2021.
  

• It also stated that Generation Z men value their appearance more than those born in the 1980s and 95s. This group of men spent an average of about 1,000 to 2,000 yuan per month on cosmetics in 2021, roughly the same amount spent by women.

• The cosmetics products favored by this group include lotion and emulsion, lipstick, eyebrow, eyeliner, liquid foundation, and other products, according to the report.