FLOWFUSHI Reformulating Mote Mascara & Limited Edition Eyeliners
New design: with a longer handle and updated brushes. The materials for the exterior packaging has been minimized with sustainability in mind.
Serum-level eyelash care: uses TCM ingredients, seaweed and capixyl (known for hair growth).
[From Fashion Press] L to R: Black, Brown, Copper, Burgundy, Khaki
They're touting 5 colors with improved curling power that's still removable with hot water.
[WWD Japan] is also reporting that FLOWFUSHI will be releasing four limited edition colors of their Shade Liner blended with pearl particles. There will be a pre-sale October 14 thru online and some variety store channels for ¥1,694, then nationwide October 20. The four colors are: Shimmer Mauve, Shimmer Beige, Prism Pink and Prism Blue.
[From WWD Japan] L to R: Shimmer Mauve, Shimmer Beige, Prism Pink and Prism Blue
Musings
The Mote Mascaras are my HG mascaras - seriously, no budge after having been in the rain and a long night at a wedding, what. I know it's normal to approach reformulations with a edge of worry, but I'm weirdly just really excited about this. I really love their mascaras and I just think (hope?) that they can't mess this up too badly, right?
I'm surprised there's no mention of a blue color in this lineup? Was it not a popular color? I'm intrigued by the khaki one though.
I have one yellow color of the Eye Opening Liner and it doesn't have a strong color payoff or staying power, so I'm less interested in any of their eyeliners. I'm also not an adventurous eyeliner color person, so I'm fine with my Dollywinks for eyeliners.
Full credit to marcelavy for letting me know about this! Yes, there is now a macelavy flair 😂
Comments
Post a Comment